Articles
It’s Alive
The gap between the design-savvy (what design is, how to leverage it) and the not-design-savvy, and why I wrote this book even though I lay awake nights worrying that my colleagues will read it.
What Design Is and Isn’t
Business Leaders unfamiliar with Design often only think about the top two layers of the model – how things look. They don’t expect Designers to address how things act. Why comes up even less often: Who is this for? How and why will they use it?
Entrepreneurs Talking to USERS
If leaders don’t change hats when talking to users, then all they’ll learn is how persuasive they are.
More Resources
The Product Science Podcast with Holly Hester-Reilly
I had a fantastic time chatting with Holly about our experiences working for tech companies, and she did a great job pushing me to boil things down to three big lessons. Her weekly podcast lands all the most amazing speakers — definitely check it out.
SENSE AND RESPOND WEBINAR WITH JEFF GOTHELF
In this webinar, I did a short talk and better Q&A on the broader topic of what every CEO and leader needs to know to make sure design is present and used effectively in their organization.
Why This Book
As a Business Leader, you choose whether to be intentional in using design to make your company more successful, or to let design self-regulate and cross your fingers that it doesn’t do too much damage.
This book is intended to help you start being intentional.
The ROI of Design
Of course, CEOs and other Business Leaders often start, as they should, with asking “Why should I invest time, energy and money into learning about design, and maybe even building a design team?”
Be Your Team’s Favorite
Some of the things your design team or design partner wishes you would do…
The Service Design Show with Mark Fonteijn
I was so impressed with Marc’s Preparation for the Service Design Show. I don’t love watching myself blink, blink, blink, blink… but if you close your eyes and listen, we covered questions including
How can we help more organisations leverage design effectively?
What if we could help people solve the most impactful design mistakes?
What if you could wave a magic wand and change one thing about business leaders?
Big question: How can we reach out to people outside our bubble?